CHANDIGARH, Sept 17--The Haryana Chief Minister, Mr Manohar Lal, released the exquisitely designed, multi-coloured and message-packed logo of the Haryana Swarna Jayanti celebrations in Gurgaon today. Emitting energy and positivity, the eye-catching logo not only seeks to symbolise the aspirations of the people of Haryana, but also captures their resolute resolve to find the way forward.
Haryana Public Works (Building and Roads) Minister Rao Narbir Singh, Transport Minister Mr Krishan Lal Pawar, Industries Minister Mr Vipul Goel, Chief Parliamentary Secretary, Mrs Seema Trikha, Chairman, Haryana Housing Board Mr Jawahar Yadav, Chairman, Dairy Development Federation Mr G.L Sharma, Chairman, Gau Seva Ayog Mr Bhani Ram Mangla, Haryana Chief Secretary Mr D.S Dhesi, Additional Chief Secretary, Revenue Mrs Keshni Anand Arora, Additional Chief Secretary, Sports and Youth Affairs Department and Haryana, Swaran Jayanti CelebrationsDr. K.K Khandelwal, Additional Chief Secretary, Information, Public Relations and Languages Departments Mrs Dheera Khandelwal and other senior officers of the State Government were also present on this occasion.
The year-long Golden Jubilee celebrations will kick in with a mega function to be organized in Gurgaon onNovember 1, 2016. It is on this day that Haryana will complete 50 years of its existence as an entity of the Republic of India.The state government has drawn up elaborate plans to not only showcase the glorious past of the land of Vedas, Gita and Upanishads, but also show the path to realisation of the dreams the people of Haryana have cherished for long.
A line-up of activities has been planned to en-capsule the state's rich art and culture, glorious history and heritage, remarkable progress made and the milestones crossed on the road to growth in totality. The once agrarian land graduating to one of the most developed and advanced states of India shall form the theme of the festivities.
Marked by a host of cultural events, the celebrations shall focus on the Haryanvis' contribution to the freedom struggle and the striving to uphold the best traditions and cultural practices, involving jawans, kisans, sportspersons and young achievers of the state.
A visual symbol that represents Harayna Swarna Jayanti celebrations and instantly connects with the people, the Swarna Jayanti logo has been conceptualised by the Chief Minister of Haryana, developed by Mr Rajesh Khullar, Principal Secretary to Chief Minister, and designed by Mr Sunil Kumar, Graphic Designer, Department of Sports and Youth Affairs. The image of the ideogram embodies various elements related to the Swarna Jayanti celebrations.
The logo comprises a white ‘shankh’ (conch shell in English) against a golden backdrop, with embossed images of Krishna's Gita sermon, an arrow and the number 50 encompassing the map of Haryana. This collage of images captures the essence of Haryana as a society, its culture and ethos and symbolizes the spirit of celebration of the occasion of the Swarna Jayanti.
The color constitutes a key element in the logo design and plays an important role in establishing identity. The importance of color in this context is due to the mechanics of human visual perception where color and contrast play critical roles in capturing visual details.
While on one hand, the golden background symbolizes the Swarna Jayanti--completion of 50 years of existence of the state of Haryana--on the other hand, it stands for knowledge and learning. Success, achievement and triumph are indicated by the golden colour which is also associated with abundance, prosperity and well being.
It also implies affluence, prestige, sophistication and elegance and represents valour, bravery, stoutness, chivalry, gallantry, grit, courageousness, daring and fearsomeness of its people.
The colour of the rising Sun uplifts the spirits and makes one feel optimistic, enlightened and spiritually heightened. It also means generosity, happiness, tradition and brilliance, the attributes that mark the land and the people of Haryana.
The ‘shankh’ is believed to be an auspicious object which is blown before the commencement of any auspicious work. When a ‘shankh’ is blown, it radiates positive vibes and wards off negative energy in the environment. The shankh in the logo of Haryana Swarna Jayanti celebrations symbolizes auspicious beginning of the festivities, positive energy and atmosphere with the spirit of brotherhood and harmony throughout the state.
‘Shankh’ is used to hold water and the water held in the it is said to be as pure as the water of the Ganges. ‘Shankh’ was one of the 14 items that emerged from the Samudra Manthan. In epic scriptures, it is associated with the giver of fame and prosperity. The use of ‘Shankh’ in the logo of Haryana Swarna Jayanti celebrations depicts prosperous Haryana. Yet another speciality of ‘shankh’ is that the vibrations emanating after it is blown destroy disease-causing germs in the atmosphere.
When ‘shankh’ is blown before the start of any auspicious work, frequencies of divine energy ('shakti') are emitted into atmosphere by the sound generated. This energy reduces the strength of distressing frequencies. Besides, a protective armour of chaitanya (divine consciousness) is formed. The particles of bliss are also emitted in the atmosphere. This increases the proportion of 'shakti' (energy), 'chaitanya' and 'anand' in the environment and makes the negative energies run away.
The blowing of 'shankh' makes the atmosphere holy and pure and conducive for the individual to receive maximum 'sattvik' frequencies. The sound of conch helps in gaining wealth and one who takes bath in its water gets the benefit of taking bath at all the holy places.
The spirals of a ‘shankh’ closely resemble the Golden Ratio. Some twentieth-century artists and architects, including Le Corbusier and Dalı,́ have proportioned their works to approximate the golden ratio—especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio—believing this proportion to be aesthetically pleasing.
The golden ratio appears in some patterns in nature, including the spiral arrangement of leaves and other plant parts. Shankh represents a number - one hundred zillion (or 100,000,000,000,000,000). ‘Shankh’ in Indian mythology is also the name given to one of the nine treasures held by the god of wealth, Kuber.
White the colour of ‘shankh’, an inherently positive color, is associated with purity, fertility, innocence, light, goodness, safety, brilliance, illumination, understanding, cleanliness, faith, beginnings, sterility, spirituality, possibility, humility, sincerity, protection, softness, and perfection.
The white color represents a successful beginning – meaning an auspicious beginningof the Swarna Jayanti festivities. In heraldry, white depicts faith and purity, meaning thereby that Haryana is a land of faith, dharma andpurity in karma. The white colour, often used to represent coolness and simplicity, signifies the simple and innocent people of Haryana.
White, associated with cleanliness and sterility, is often seen in hospitals, medical centres and laboratories to communicate safety, meaning thereby the depiction of Swach-Haryana- Swach Bharat . The color white is also associated with low-fat foods and dairy products which meaning thereby healthy Haryana.
‘Shankh’ is believed to help in making a new beginning, remove prejudices and preconceived notions, to see the innocence in others, and to clear emotional clutter and silence the inner critic, meaning thereby peace and harmony that is Haryana Ek – Haryanvi Ek. The white silver colour of the ‘shankh’ represents ‘feminine energy’, meaning thereby "Beti Bachao-Beti- Padhao".
The meaning of arrow indicates protection and defence. Arrow also signifies direction, force, movement, power and progress. When an arrow is pointed to the left it means warding off evil, pointed to the right means protection, and an arrow pointing down meant peace.
The tag line for the Swarna Jayanti celebrations is "Badalta Haryana-Badhta Haryana " (Transforming Haryana-Progressing Haryana).
“Rapid transformation and not gradual evolution is the key to progress. Elimination of unnecessary procedures and speeding up of processes is crucial to achieve this transformation. If we have to meet the challenge of change, mere incremental progress is not enough and a metamorphosis is needed,” said Mr Narendra Modi, Prime Minister of India.
In tune with Prime Minister’s message, the state has chosen the tag line for the Swarna Jayanti celebrations. Transformation cannot happen without a transformation of governance. A transformation of governance cannot happen without a transformation in mindset and that needs transformative ideas. Efforts are being made to tap ideas, both from inside and outside.
The replica of Gita Sandesh in the logo depicts the battlefield of Kurukshetra, Sri Krishna, during the course of His most instructive and interesting talk with Arjuna, revealed profound, sublime and soul-stirring spiritual truths, and expounded the rare secrets of Yoga, Vedanta, Bhakti and Karma.
The teachings of the Gita are broad, universal and sublime. They do not belong to any cult, sect, creed, age or country. They are meant for the people of the whole world. Based on the soul-elevating Upanishads—the ancient wisdom of seers and saints—the Gita prescribes methods which are within the reach of all. It has a message of solace, freedom, salvation, perfection and peace for all human beings.
Earlier, a colourful cultural programme was also organized which enthralled the audiences.
On this occasion, leading industrialists of the State also shared their views. These included Mr Adesh Gupta from Liberty Group, Mr Harbhajan Singh from Honda Motors, Mr Harwinder Singh from Frigo Glass and Mr Prabudha Kundu from Premas Biotech. They appreciated the decision of the present State Government led by Chief Minister Mr Manohar Lal tocelebrate the Swaran Jayanti year and offered their full support to make the celebrations a grand success.
Olympic medalists Yogeshwar Dutt and Sakshi Malik were among others present on the occasion.